On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry.
Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale-Moore, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper.
UFI is a global association for the exhibition industry with nearly 800 members that consists of international exhibition organisers, venues, national/regional associations and service providers. EventShaper is an operational management company that manages B2B and B2C events.
Associations are needed to help raise the standards of the industry as a collective, as opposed to one company advancing over others and not communicating its successes to other organisations.
Nick compared being part of an association as having a gym membership: “Just because you paid the money and got the card, that doesn’t get you fit. You actually have to take advantage of it.”
He continued to state that the more engagement and effort an organisation puts into an association, the more it gets from it. Lou agreed, explaining that being a member of an association allows organisations to effect positive changes.
The pair continued to discuss the benefits, as well as the disadvantages, of being part of a trade association, drawing upon their experience working in the industry.
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