Effective Ways to Market your Articles

One of the best ways to job security as a freelance writer is to become your own marketing agent. Who can better promote your writing than you? Always view your writing as a business, because it is! You are a retailer, the Neiman-Marcus or topnotch magazine writing. Your articles are your merchandise, your inventory. Don’t ever think of yourself as bragging; view yourself as an entrepreneur who is marketing a new inventory or product, namely your articles. When you tell others about your latest work, you are adding to your resume and ultimately applying for your next writing gig. Never forget that!

1. Set up a blog or create a website exclusively for your writing

Always take yourself seriously as a professional writer. Spread the word about your work and others will start paying attention to your work. Each time you have something published, be sure to write a post about it and also create a link to your work on the blog. Always give reference to the magazine where your article appears. This is a win-win strategy for both you and the magazine and its editor.

2. Promote your articles via as many social media sites as possible

Use any and every social media spot for your writing; social media sites are a perfect marketing tool and avenue for your work. Limit your posts to writing-related news and events. This is not the venue for photos of your latest vacation or announcement of the birth of your new granddaughter. Actively seek connections and friends to expand your online presence as a professional writer.

3. Develop a newsletter or an email mailing list to announce the publishing of every article

Friends and family will appreciate receiving the news about your latest published article. Add names to your list as new people show an interest or curiosity about what you are doing. If someone in particular has inspired you to write a particular article, be sure to mention them. People always enjoy being appreciated. Perhaps Aunt Sally’s story about finding a pet sitter when she went on vacation inspired you to write about care for your dog while you are away, for example. Always welcome comments to your article, either to you personally, or on the web site where your article appears if there is a spot for reader comments.

4. Send email links to individuals who may have a particular interest in your latest published article

People love to know that you are thinking of them. If your friend Karen is considering installing a fence at her home, be sure to write her about your latest article “Affordable Fences”, and ask for her input. If Dave has strong opinions about tattoos, forward your article about tattoos and ask Dave for his comments.

5. Submit a press release each time you, the writer, get a promotion

Your local newspaper probably has a weekly column where community members are recognized for their professional accomplishments. Our newspaper calls it “Business Briefs” and it appears in the business section of each Sunday edition. Next time a magazine asks you to write a weekly column, for example, write a paragraph and send a professional-looking photo of yourself to the editor. See how other press releases are written first, and then use that style to write your own. Know the specific name of the business editor and find out their email address so that you can send this press release to them personally. You will be amazed as I was at how many of your local friends, neighbors and co-workers read these. Don’t be surprised to receive in the US Mail, greeting cards with enclosed clippings of your press release.

6. Make public appearances where you can promote your work

Perhaps your nearby high school wants their students to discover that professional writers don’t have to be fancy, over-the-top Hollywood types of people. After all, many published writers live in urban and rural areas all over the country and most writers are regular folks like you and me. Be flattered by the invitation to speak to a group of any age audience in any setting, and always agree to talk to these local groups. Maybe one of the service clubs would like you to present a talk during one of their monthly lunches. Or possibly you can organize an event at your local library where you and other authors can answer questions for the public. Always say “yes” to any and every invitation to get public exposure for your writing.

7. Maintain accurate and thorough records for your writing

Keep track of everything you write and submit, and also where and when it gets published. And of course, keep records for yourself, for marketing, and also for the Internal Revenue Service, every payment you receive for your work. You will be amazed how handy it will be to have a comprehensive list of all your writing when it comes time to do more marketing. Venues where you may ultimately have your articles published with think well of you if they see how productive and versatile you are as a professional writer.

Most businesses, big and small, whether they are selling product or only service advertise. As a professional writer, whether experienced or a newbie, must get the word out that you are a serious writer, always ready to embark on the next writing adventure.

Internet Marketing

Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.

But what is internet marketing, really?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

What is Internet Marketing? Your Guide to Today’s Online Marketing

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

What is Internet Marketing? Your Guide to Today’s Online Marketing

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

  • By 2019, content marketing is set to be an industry worth $313 billion.
  • 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
  • Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
  • If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
  • If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.

Bottom line: This stuff works.

Reasons You Need to Use Video Marketing

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.

1. Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.

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Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

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2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

video-pizza

I Learned All My Youtube Marketing from Epic Meal Time (and You Can Too!)

youtube marketingYes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!

Read the full story…

3. Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

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Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

mobile video views

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

smartphone-video-viewer-preferences-google

The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

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Make sure you use a process that will get you results. Use these 20 pre-production steps to make your video content stand out from the rest. Check out the essential tips and examples of best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

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Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

video marketing statistics

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8. Video Encourages Social Shares

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

people-share-emotions

Bonus Tip 1: Video Ads Work Wonders

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

youtube-video-ads-graph

Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.

Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.